Scroll to main content

Big Geyser has been building brands in New York since 1986. We were founded by Irving Hershkowitz, who was a legend in the New York Beverage world. What started out as a small operation, from the trunk of Irving’s car, has turned into one of the largest distributors of premium non-alcoholic beverages and snacks in the country.
We service accounts in all channels of trade throughout the 5 boroughs of NYC, Westchester, Putnam, Nassau and Suffolk counties. Our portfolio represents some of the largest beverage manufacturers in the world including BodyArmor, Brew Dr, Core, Essentia, Hal’s New York Seltzer, Nestle, OWYN, Soylent, Spindrift, KITU Super Coffee, and many other fine brands. We are family owned & operated and our goal is to deliver superior levels of service to all our customers.


Lewis Hershkowitz, Chief Executive Officer

Jerry Reda, Chief Operating Officer

Eric Celt, Chief Financial Officer

Steven Hershkowitz, VP of Customer Service

Carl Gaglio, Vice President of Facilities

Nick Seppi, Vice President of Operations and Purchasing

Steve Camus, VP of Sales

Mike Wodiska, VP of Merchandising and Category Management

Michael Ricciardelli, VP of Chain Accounts 

Joe Galioto, VP of Corporate Food Service

Marjorie Barrera, Director of Human Resources

Steve Perkins, Director of Finance