About Big Geyser

Family owned and operated since 1986

Our Story

We were founded by Irving “Hal” Hershkowitz, who was a legend in the beverage industry. What started out as a small operation from the trunk of his car, has turned into one of the largest and most respected distributors in the United States.

We service accounts in all channels of trade throughout the 5 boroughs of NYC, Westchester, Nassau, and Suffolk counties. Our portfolio represents some of the largest beverage manufacturers in the world including C4 Energy, Calypso, Celsius, Electrolit, Essentia, Hal’s New York, Poppi Soda, Sparkling Ice, Super Coffee, and many other fine brands. We are family owned and operated and our goal is to deliver superior levels of service to all our customers. 

Big Geyser has direct relationships with all major grocery, drug stores, convenience, mass merchandisers, club, and corporate/institutional food service providers in our distribution area.

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Who We Are

Lewis Hershkowitz
Chief Executive Officer
Jerry Reda
President and Chief Operating Officer
Eric Celt
Chief Financial Officer
Steven Hershkowitz
Vice President of Customer Service
Patrick Schilling
Chief Information Officer
Jenny Turcios
Chief of Staff
Marjorie Barrera
Vice President of Human Resources
Carl Gaglio
Vice President of Facilities
Erin Cesare
Vice President of Purchasing
Steve Camus
Vice President of Sales
Joe Galioto
Vice President of Corporate Food Service
James Erwin
Vice President of Chain Accounts
David Espinal
Vice President of Refrigeration and Merchandising
James Torregrossa
Director of Sales Maspeth Division
Erik Geib
Director of Sales Long Island Division

Our history

1986
Crystal Geyser East
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1990
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2000
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2010
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2020
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A Commitment to Excellence 7/24

We build brands and take existing brands to new levels by introducing them to our customer base and our deep understanding and knowledge of navigating around the New York marketplace.

Our Locations

New York City

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Long Island office

111 Wilshire Blvd
Brentwood, NY 11717

Maspeth
office

57-65 48th Street
Maspeth, NY 11378

Contact Us

 Monday to Friday 8:30 AM to 5:00 PM

5 boroughs

Suffolk & Nassau

Westchester

Join the Big Geyser Family

Complete an employment application today and see if you have what it takes to be selected to join Big Geyser’s winning team.
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