TASTE RADIO EPISODE 45
BIG GEYSER: JERRY REDA

Big Geyser, the largest independent beverage distributor in metro New York, has played a critical role in the development of some of the most successful entrepreneurial beverage brands in recent years, including vitaminwater, Zico and Honest Tea. Jerry Reda, the company’s COO, oversees a distribution network that includes over 25,000 retail accounts — and navigating the day-to-day challenges as Big Geyser’s trucks traverse the tri-state area brings an extra level of headache to the gig. In the city that never sleeps, it’s a 24/7 job, but Reda, who we recently interviewed for this edition of the BevNET Podcast, says that he wakes up every day and loves what he does.